Toyota Thinking About Compact Truck To Rival Ford Maverick


The Ford Maverick and Hyundai Santa Cruz have jumpstarted the compact pickup truck section in the US. The segment, which was deserted in the earlier ten years for the reason that of the raising sizes of vans, arrived back to life with the arrival of these two trucks past 12 months, reigniting the taste of Us residents for scaled-down vehicles.

In fact, these two have been providing like hotcakes, the Santa Cruz was amongst the swiftest sellers off the ton final calendar year. Meanwhile, Ford stopped having orders for the Maverick earlier this year due to the overpowering need. Jointly, the Maverick and Santa Cruz have racked up 50,000 unit year-to-date profits.

That claimed, there is just one automaker that’s wondering of re-getting into the compact pickup truck segment in the US and signing up for the financially rewarding fray – Toyota.

First-Generation Toyota Tacoma
First-Generation Toyota Tacoma

Toyota Motor North The usa Senior Vice President of Automotive Functions Jack Hollis explained to Automotive News that “there is house” in the Toyota lineup below the now-midsize Tacoma. “The concern is, how to fill it?”

Hollis added that Toyota “continued to appear” at the compact truck phase “and we’ve ongoing to appear for a very long time,” in accordance to Automotive Information.

Of note, the to start with-technology Toyota Tacoma (pictured earlier mentioned) was classified as a compact pickup. Nevertheless, it moved up to the midsize segment in 2004 when Toyota launched the second-technology product.

“It’s simple that people items have a place in the market. And how massive is that segment going to get? I do not know, but it is one thing that we require to be hunting at and figuring out if it is really an location we should engage in in,” said Cooper Ericksen, group vice president for solution scheduling and system at Toyota Motor North The usa.

There are matters in thought, even though. Toyota is balancing emissions regulation and vehicle measurement – the former is inversely stringent in the US in relation to automobile footprint. Inspite of this, we would not be amazed if the automaker pulls the induce somewhere down the highway presented the profitability the segment delivers to the table.


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By Bethann