Microsoft launches auto-updates for shopping campaigns

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Microsoft will help automatic updates for browsing strategies starting July 10.

How it is effective. Microsoft Service provider Center will crawl advertisers’ internet websites, collecting selling price and availability details for the products presented. If a price tag transform or availability situation is detected (e.g., if an merchandise is out of stock), the merchandise information and facts will be up to date in your ads. 

Opting out. You can choose-out of auto-updates by navigating to the Automated Updates tab under Configurations in your Merchant Heart account. Retain in mind that if your solutions are not up to date, your adverts may well be disapproved. 

Why we treatment. It appears like Microsoft has been in the news a whole lot lately. In June alone they launched a new retail marketplace and announced Cash Back promotions for item adverts. The new browsing functions could be appealing to advertisers seeking to increase their access. 

Study the announcement. On the Microsoft blog site.


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Nicole Farley is an editor for Research Engine Land covering all matters PPC. In addition to becoming a Maritime Corps veteran, she has an extensive background in digital internet marketing, an MBA and a penchant for accurate criminal offense, podcasts, travel, and treats.

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