Isuzu Ute Australia wins two customer satisfaction awards


Isuzu Ute Australia has substantially to crow about, buying up two consumer pleasure awards.

For the next yr in a row, it received finest vehicle maker in the 2021 Roy Morgan Shopper Gratification Awards, although also remaining awarded major automotive manufacturer in the 2021 Canstar Blue Consumer Gratification Awards.

Isuzu was the only automotive brand in Australia to receive perfect five-star scores throughout all 7 of Canstar Blue’s classes, and it was the first time in 11 several years of surveying that an automotive model experienced acquired best scores.

The comparison site’s types comprise General Customer Pleasure, Reliability, Worth for Money, Driving Practical experience, Right after Profits Company, Level of Sale Provider, and Vehicle Servicing.

It was followed by Mercedes-Benz, Mazda, Suzuki, Honda, Hyundai, Toyota, Kia, Volkswagen and Mitsubishi, all of which obtained four stars for General Customer Fulfillment.

Ford, Nissan, BMW and Audi adopted with three-star rankings.

Canstar Blue surveyed more than 12,000 Australian adults, and the success ended up derived from a team of 2364 respondents who bought a brand new car from a dealership in the past 3 many years.

Manufacturers should have been given at the very least 30 responses to be integrated.

Past Canstar Blue winners contain Audi (2020), Mazda (2020, 2016), Mitsubishi (2019), Suzuki (2018) and BMW (2016, 2017).

In excess of at the Roy Morgan awards, Isuzu wasn’t the only auto manufacturer to come out on prime. It gained car or truck company of the calendar year, whilst Subaru received main vehicle company of the 12 months.

The distinction in groups is a little bit abnormal, offered Subaru only narrowly outsold Isuzu final 12 months (37,015 gross sales vs 35,735) irrespective of having a much broader assortment.

Liquor chain Cellarbrations defeat out Isuzu for Roy Morgan’s best brand name general this yr, breaking a 4-year successful streak by car or truck brand names.

Isuzu acquired the ‘Best of the Best’ award in 2018 and 2020, while Lexus acquired it in 2017 and 2019.

“We have constantly place our prospects first, and to be the 1st model to acquire a perfect [Canstar Blue] survey rating is evidence of that,” claimed Isuzu Ute Australia deputy running director of services, parts and aftersales, Takeshi “Ted” Yasui (pictured above).

“Over the final 10 years, IUA has crafted a status for client satisfaction, dependability, and price for money, which is evident with the reaction from buyers surveyed, and the actuality that Isuzu Ute Australia has received the 2021 Canstar Blue Shopper Satisfaction Award for New Cars.”

“Being singled out as the only automotive brand to score five stars for Trustworthiness is a serious testomony to our designers and engineers who have invested above four million kilometres of sturdiness screening in the progress of the new-technology Isuzu D-Max and MU-X.”

Notably, the most current survey also uncovered 26 per cent of all respondents had modified or accessorised their Isuzus.

“Isuzu was the one to conquer in Canstar Blue’s newest in general new car ratings, scoring five stars in all groups, supplying it the inside of lane on competitors in a crowded Australian market,” claimed Canstar journalist Dean Heckscher.


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By Bethann