File Size: 1,937kb Zipped, 2,030kb Unzipped.
Number of Pages: 64
Format: Adobe Acrobat (.pdf)
Subject: A guide to setting up and managing your eBay store and getting it ready to sell digital products.
ABOUT LEE MCINTYRE (AUTHOR OF AUTO AUCTION INCOME)
Lee McIntyre is a teacher who has already successfully sold digital products online in the teaching niche. Although Lee has only been trading online since 2006 he is a true success, selling 600+ copies of his first Internet Marketing ebook, Auction Profits Unleashed, during pre-launch alone.
ABOUT AUTO AUCTION INCOME
In his first ebook, Auction Profits Unleashed, Lee explained how he uses eBay to generate leads for digital products. In Auto Auction Income Lee takes a few steps back and outlines how to set up and manage your eBay store and get it ready to sell digital products. This is quite a comprehensive subject which Lee breaks down into the following chapters inside Auto Auction Income:
– Setting Up Your eBay Empire the ‘Right Way’!!
– Setting Up Your Own eBay Store!!
– Managing Your eBay Store!!
– Customising Your eBay Store!!
– Creating Your eBay Listings!!
– Digital Delivery Using E-Junkie!!
– Digital Delivery Using DLGuard!!
In the first chapter “Setting Up Your eBay Empire the Right Way”, Lee describes his first experience of selling digital products on eBay and a key mistake that he made. Lee did not fully automate all aspects of his eBay business. A problem was thrown in his path which could have easily been avoided had his eBay business been fully automated. Instead the problem cost Lee 6 weeks of lost business – a loss which he values at $2500. This chapter is short and to the point but it teaches a vital lesson for those setting up their eBay stores – don’t cut corners and don’t miss anything out along the way.
The next chapter of Standing Start Profits is “Setting Up Your Own eBay Store”. Lee begins by outlining the benefits of an eBay store for serious sellers. He then goes on to cover in great detail with screenshots; registering with eBay, opening your eBay store and registering with Selling Manager Pro. This isn’t new information to me but for a beginner I can see how it would be useful.
After this the third chapter of Auto Auction Income covers “Managing You eBay Store”. Lee begins this section by explaining how to navigate around your ‘My eBay’ page and outlining what the various icons mean using screenshots. Next he explains (with screenshots again) how to automate various aspects of your eBay business including; the leaving of feedback, the sending of customised outgoing emails and most importantly the listing of your auctions. The information in this chapter is solid. In particular, the instructions on how to automatically list your auctions is a great time saver.
In the fourth chapter Lee covers “Customising Your eBay Store” and again illustrates all his instructions with screenshots. First, he covers the importance of having a unique shop logo, how to get one and how to get it online. After this Lee explains how to change the colours and layout of your eBay store. Following on from this Lee goes on to discuss how to set up store categories, how to set up promotion boxes, how to select your eBay store’s keywords and how to set up end of auction emails. You can discover most of the information in this chapter yourself simply by spending a few hours playing around with the various eBay store features located in ‘My eBay’. However, by reading Lee’s instructions you can save a lot of time and find out exactly what you need to do. Overall, another good, solid chapter.
Next Auto Auction Income goes on to cover “Creating Your eBay Listings”. Lee, like a lot of other sellers, recommends eBay’s Turbo Lister tool as the best way to create your eBay listings. I personally don’t use Turbo Lister – I instead create the listings using eBay’s Sell Your Item form then set them to automatically relist. Therefore, I haven’t been able to fully test this chapter. However, Lee goes into great detail explaining how to create your eBay listings in Turbo Lister and I’m sure I would have no trouble using Turbo Lister by following Lee’s instructions. My main criticism of this chapter is that Lee could have gone into a little more detail when covering the actual design of your auction. Those who are new to eBay are not likely to be familiar with designing listings in HTML and may require more information than is provided.
The final two chapters of Auto Auction Income are “Digital Delivery Using E-Junkie” and “Digital Delivery Using DLGuard” which both cover how to automatically deliver your digital products to customers after the payment has been made. E-Junkie and DLGuard are two tools that I do not use. I instead use the excellent My Digital Dispatch to automatically delivery my ebooks on eBay. However, Lee has again gone into great detail and used screenshots to explain how to use these two tools. I’m confident he has covered everything that potential users will need to know.
Overall, I really like the way Lee has presented Auto Auction Income. He has used a lot of screenshots and detailed instructions to explain the ideas and methods in his ebook. Presenting the information in this way makes it a lot easier for people that are not confident in using eBay to follow the information and ultimately set up their eBay store. Although for me the actual information is nothing new or groundbreaking – Lee’s presentation is excellent. If you are looking to set up your first eBay store and start selling digital products then there is some good information contained within Auto Auction Income. However, if you have some experience selling on eBay and have operated an eBay store for some time there may be little new information for you here.
– The detailed step-by-step instructions with screenshots are very easy to follow. You can implement them as you read.
– Automating all the aspects of your eBay store, as Lee discusses in Auto Auction Income, will save you a considerable amount of time.
– Auto Auction Income acts as a good checklist to make sure you have completed all the steps towards automating your eBay store.
– I feel Lee could have provided a little more information covering the design of HTML listings.
– People who have used eBay and eBay stores before may be familiar with some of the ideas Lee covers and find little new information.
HOW I HAVE GAINED FROM AUTO AUCTION INCOME
I have been operating my eBay ebook store for a number of years now and because of this I didn’t really find anything new inside Auto Auction Income. However, if I had read this ebook when I was starting out it would have been very useful to me – answering a lot of my questions and saving me a lot of time.