It seems like everyday we are seeing major automakers, as well as major companies, reveal their prototypes and models of new electric and self-driving vehicles. Companies such as Tesla, Nissan, Google, Uber and Amazon are said to be leading the charge but the hunt is on for everyone.

Companies are pouring more and more into trying to get ahead and a jump-start on the changing auto industry. An industry which many believe to be changing from the motor oil engines we have today to completely driverless and electrically driven. This is happening overseas as well, China seems to be the overall leader of the industry.

China buys and produces more cars than anyone else in the world. And they have already doubled the amount of sales for electric vehicles compared to the United States, largely due to government promotion and the benefits you receive from buying and using these vehicles.

The rise of driverless vehicles is made possible because of how much money and time these giant companies are now pouring into the industry. Trying to create the perfect model all while battling each other for the top spot.

Driverless vehicles are believed to be nearly 100% safer than those with drivers behind the wheel. Humans are easily distracted, often speed and make costly mistakes on the road. Major companies are now trying to build the perfect mix of autonomous safety features, better technology and a more leisure experience.

An unknown winner in all of this will be the entertainment industry. The goal of driverless cars is to keep more people safe on the roads. So during your next road trip when you no longer have to worry about driving or directions, what will you be doing?

Some of us may sleep, some of us may read or grade papers, but the truth is the majority will now be watching TV or a movie or even playing a gaming system. Technology has gotten so advanced over the past few years and it will continue to expand. New technology will keep us connected to our cars so we can enjoy a long road trip with some dim lights, comfy chairs and movies playing, all while riding in your own car.

General Motors has just reveled their newest service called the Marketplace. This new service will allow you to use your touchscreen in the car to have access to various services such as food, entertainment, gas and even hotels. GM is continuing the trend toward more connected cars, something we have already seen with the addition of Wi-Fi and Bluetooth throughout many new vehicles.

The Marketplace service offers featured brands and deals, allowing you to easily access your morning meal while you’re on the road. The system is set up so you get in your car, begin driving and select your order or reserve a hotel and then go to your destination. The service will automatically route you to where ever you choose, such as the nearest BP gas station.

This service will also serve as an advertising platform as well as a rush for companies to get their product and logo on your touch screen. Various companies such as Wing Stop, Dunkin Donuts and TGI Fridays are reportedly all in so far.

The push for driverless cars will open up the door for the entertainment industry and allow it to mix in with the auto industry. The two would presumably team up so they would be able to offer TV, movies, sports, gaming, etc. to any and all driverless vehicles on the road.

The possibilities and profits are endless for the reach of these new features to make the automobile more connected with the rider.

By Bethann

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