Building driver loyalty and engagement — Taking the Hire Road


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With the logistics industry nonetheless viewing a driver scarcity and small retention rates, driver gratification is extra critical than ever. Giving a leading-of-the-line employee knowledge has grow to be several companies’ most recent precedence. This can appear in many kinds, and some corporations have turned to personnel engagement, building departments to boost company tradition and make sure their staff are pleased.

“Engagement is significant for the reason that most of us know what it’s like to employ the service of — employing is difficult and it will continue on to be tough. Functioning on engagement and retention can be a major change, but it is crucial,” reported Amanda Schuier, director of personnel engagement at Jetco Shipping, on a latest episode of FreightWaves’ Taking the Seek the services of Road. “We can serve as the sounding board for our staff.”

With a history in celebration scheduling and marketing, Schuier is also energetic in businesses these as the American Trucking Associations, Women in Trucking and the American Transportation Exploration Institute (ATRI). 

“One of the items that ATRI does is their yearly industry difficulties listing. They publish that record from driver responses and carrier responses,” reported Schuier. “For me, as a fleet government, I consider that is a single of our starting up locations in talking about engagement. If those people lists never match, one can presume drivers aren’t becoming listened to — which can open up opportunities for providers to make advancements.”

She believes that industry involvement performs a essential role in employee engagement and fulfillment — something Jetco is actively pursuing. 

Jetco is a midsize carrier devoted to delivering cargo safely and securely and on time by means of proactive security and compliance steps and modern systems. 

“A director of staff engagement works with staff on things like career progression, involvement, pleasure, and operating alongside one another and celebrating the do the job-existence harmony,” mentioned Schuier. “My work permits me to sit down with workforce, hear their fears and do my greatest to fulfill their wants.”

A couple issues Jetco does to guarantee its drivers experience incorporated is supplying all motorists their have organization e mail and including driver managers in interviewing procedures.

“This assists us crack down the silos. I have constantly had frustrations about the miscommunications that arise between handoffs from recruiting to functions. Managing individuals anticipations by receiving administrators associated from the commencing has been practical to fight those difficulties,” Schuier said.

Jetco also lately applied a new finding out administration program right after various motorists asked for distant instruction.

Schuier believes that it doesn’t have to require hundreds of thousands of dollars to retain drivers. Alternatively, it will take time and little steps toward a optimistic lifestyle — actively listening and knowledge drivers and their demands.

“We had an employee not long ago get offered a new position, but he in the long run made the decision to continue to be with Jetco due to the fact of the culture,” she reported. “That’s a gain.”

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Simply click for much more FreightWaves material by Britni Chisenall.

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By Bethann